– Membership and Designation –
To become a Member of the Institute, you must be a licensed real estate agent, The Canadian Real Estate Association, or another International Consortium of Real Estate Associations (ICREA) affiliated national organization.
The first step to becoming a member is completing our Luxury Home Marketing course. Upon completion of The Institute's course, you will become an Institute Member, unlocking the ability to brand yourself as such and with immediate access to member-only tools, resources, and products via the self-service Member Portal.
Only active Institute Members can apply for the Certified Luxury Home Marketing Specialist™ (CLHMS) designation, GUILD™ recognition, and the GUILD Elite™ designation. Each of the Institute's designations are luxury-specific professional designations that reflect that the real estate professional has proven documented performance within the luxury residential market.
Levels of Membership
The Institute has four levels of membership:
Member of The Institute
As a member, you will be recognized as a knowledgeable professional who has undergone extensive training in providing quality service and effective results in the luxury market.
Completing luxury home marketing training and becoming an Institute Member gains you access to exclusive benefits and is the first step in earning the CLHMS designation.
Certified Luxury Home Marketing Specialist™ (CLHMS) Designation
Members who have met minimum upper-tier sales performance standards and submitted a CLHMS Application with all required supporting documentation can earn the CLHMS™ designation upon review and subsequent approval of their applications.
Members who earned the CLHMS designation and have met the million-dollar-tier sales performance standards and submitted a GUILD Application with all required supporting documentation can earn the GUILD™ recognition upon review and subsequent approval of their applications.
Members can simultaneously earn both the CLHMS designation and GUILD recognition using the CLHMS Application if two our of the three qualifying properties have a sold price at or above $1,000,000.
GUILD Elite Designation
GUILD ELITE™ recognizes the “best of the best” and puts the recipients in our most rarified group of successful upper-tier luxury agents. GUILD Elite Members receive additional benefits and unlocked features for their Member Profile, ensuring you display your success as an elite luxury real estate professional.