Haley Fay

What do Clients Say?

Julie Cash and Haley Fay are experienced, professional, and knowledgeable realtors with a vast network in the Lake Norman area and beyond. They understand local real estate and, most importantly, how economic changes have affected the pricing of lakefront homes. We were provided an outstanding marketing plan which included the nuances in the ever-changing market while being guided through the selling process and given realistic expectations on pricing our home. Our journey included having our buyer break their contract hours before closing, a nightmare for any seller and realtor. Julie and Haley handled it professionally, and in the end, they sold our home for a fair price and on time. This review comes with the highest of recommendations.

K. Coppola

Haley and Julie were amazing. They came in and handled making the home photo ready with a few designer pieces added to our home. The experience was phenomenal, they were constantly in contact and were right there to answer any and all questions. They negotiated and got us top dollar for our home, we couldn't be happier. We highly recommend them to everyone.

C. Towle

I have never had an agent go above and beyond the way Haley has. She has given me recommendations for people to do my lawn, fence and other things a new home needs. She has continued to touch base with me months after I moved in. She is a delight to deal with.

P. Head

Let's talk realtors! Don't settle for an adequate realtor. Let's shout out our favorites in our new states and help our fellow Californians. Moving out of state is no joke. Relocating to the beautiful state of North Carolina and I'd say without my realtor, I would have been lost. The first realtor was sweet as pie however, not assertive for an out of state move. So, I started my search and found a real gem! Haley? knew I wanted to rent for a year first. So with no pressure which really made a difference. This market is not easy however she went above and beyond. She never gave up! She showed me every home via FaceTime. She videoed the neighborhood, amenities. Her authentic approach made me fell I was working with my friend.

D.L. Halstrom

Our recommendation is based on the successful experience in marketing our home. PRICING: Faced with an extraordinary inactive market, the pricing of the property was a difficult and critical challenge. She counseled a "price to sell" approach, with the goal of pricing in our high end of that range. We close on our home next week at 99% of our asking price while two others in the neighborhood have been taken off the market for lack of activity. PUBLICITY: Haley has creative and visual skills and she personally managed the photography which was used for an effective presentation of the home. Much positive feedback was received from both potential buyers and other agents. STAGING THE HOME: This was a contentious issue for us. We loved the way our home looked and didn't think it needed to be repositioned. Haley was finally able to convince us of the "less is more" rationale and the end result was that the house had never been more inviting, but still felt like our home. Haley's creative talent also emerged in guiding choices of painting, and our buyer stressed how important the use of color was in attracting her to the house. In summary, at each step of the process, Haley's understanding of the market, patient education and counseling of her client and creative visual skills were critical factors in the successful completion of the sale.

F. Conner

About Haley

Haley’s real estate career began in New York in 2005, where she had the distinct pleasure of working alongside some of Westchester County’s premier agents. It is here that she learned how to market luxury properties and service their sophisticated clients.

Haley graduated from Syracuse University’s S.I. Newhouse School of Public Communications. Prior to real estate, she worked in development for two not-for-profit organizations, served as an account manager for an event management company with many Fortune 500 clients, and was an advertising director for the Boston retail chain, Filene’s Basement.

Haley is a native of Vermont and lived in Westchester County for over 26 years. In 2014, she and her family moved to North Carolina and now enjoy the “Lake Life” on beautiful Lake Norman.

She and her husband, Buford, are college sweethearts and just celebrated 33 years of marriage. They have three children, Campbell, a graduate of the University of Colorado at Boulder and the Creative Circus, Camilla, a graduate of the University of Alabama, and Corinne, a graduate of Auburn University. In Haley’s free time, she loves to boat and cheer on her family’s college teams.

JCASH PARTNERS

In 2017, Julie Cash and Haley Fay combined their professional experience in marketing, sales and real estate and launched JCASH Real Estate. They handpicked only the best and brightest real estate professionals to join them. Together, this team of agents raised the level of service, market preparations, and style of real estate marketing in the Lake Norman and Charlotte region. JCASH Real Estate quickly became recognized as an industry leader and a private firm that out ranked even the largest corporate real estate companies in sales and production.

Most recently, Julie and Haley have partnered with the iconic Coldwell Global Luxury brand as JCASH Partners.  This new affiliation allows access to state of the art technology and resources needed to elevate their service for global and luxury clientele.

In this evolving real estate market Julie and Haley recognize that experience, personalized client service is the key to any successful real estate transaction. They hold tight to the core belief of  always going above and beyond for their clients and caring for their communities.